John 12:37-50 Through the first half of his Gospel,
John has presented clear evidence of the works and words regarding
Jesus' claim as Messiah. Before he gives that most important
account of the very reason for Jesus' coming (His sacrificial
atonement for sinners upon the cross), John provides a summary of
Christ, giving particular attention to the way people would respond
to the gospel. Since the message of Christ is matchless, we must be
careful to seriously consider whether or not we will
believe.

